Webinator
The back pages

Straight answers about websites

Plain English guides for Australian small business owners. What a website costs, who should own it, how to tell if yours is letting you down, and what to do about it. No jargon and no sales pitch.

Getting found

Your Google Business Profile and Your Website: How They Work Together

Your free Google Business Profile and your website do different jobs. Here is what each does, how to set the profile up properly, and how to link the two.

Read it ›
Money

DIY Website Builder or Pay Someone? An Honest Answer

A DIY website builder is the right call for some businesses and the wrong one for others. Here is how to tell which you are, from people who build sites for a living.

Read it ›
Content

What to Put on Your Homepage: The Handful of Things That Matter

A small business homepage has a few jobs to do. Here are the questions it must answer, in the order a nervous customer is likely to ask them.

Read it ›
Basics

Do You Still Need a Website If You Have a Facebook Page?

A Facebook or Instagram page is a good start, but it is not the same as a website. Here is an honest look at what each one does well and where each falls short.

Read it ›
Process

How Long Does a Website Actually Take?

What really sets the timeline on a small business website: how fast content arrives, how quickly decisions get made, and how many rounds of changes it takes.

Read it ›
Basics

Domain, Hosting and Website: What Each One Is and Who Should Hold It

Domain name, hosting and website are three different things, and mixing them up is how business owners get stuck. Here is what each one is and who should hold it.

Read it ›
Money

Website Care Plans: What Are You Actually Paying For?

Monthly website fees are not always a rip off, but many small businesses pay for work nobody is doing. The questions to ask about yours, and when a plan is fair.

Read it ›
Getting found

Why Your Website Is Not Showing Up on Google

The plain English reasons a small business website does not appear in Google, how to check each one yourself for free, and which fixes actually matter.

Read it ›
Planning

What to Have Ready Before a Website Build

The checklist that stops a two week website job turning into a three month one. What to gather before your build starts, and what you can stop worrying about.

Read it ›
How we work

Does Your Web Designer Need to Be in Your Town?

How a website build works when the builder is in another city or state, what to watch for, and how we work with small businesses right across Australia.

Read it ›
Health check

Is Your Website Losing You Work? A Ten Minute Self Check

Seven quick checks any business owner can run on their own website, using nothing but a phone and free Google tools. No technical knowledge needed.

Read it ›
Planning

Refresh or Rebuild? How to Tell What Your Website Needs

Not every tired website needs to be thrown out. A simple way for small business owners to tell whether theirs needs a tidy up, a refresh, or a full rebuild.

Read it ›
Ownership

Who Actually Owns Your Website? How to Check in Ten Minutes

Plenty of Australian business owners find out too late that their web designer holds the domain and the logins. Here is how to check yours today.

Read it ›
Money

What a Website Actually Costs in Australia

Straight answers on website pricing for Australian small businesses. What moves the number, what you should never pay for, and exactly what we charge.

Read it ›